Customer Service Team

Your best friend in London


Who? prides itself on the quality of its customer service team. Based in central London, available seven days a week, and managed by a team of committed London experts. Our service is free. We do not feature any advertising so our advice remains impartial and based purely on what we know to be exceptional for all budgets and categories. If you are looking for a hotel we look forward to finding you the best deal and we genuinely appreciate your booking.



The Assistance Team are experts in helping plan your trip to London, including assistance in finding the most suitable London hotel, theatre tickets, visitor attractions, events, sightseeing tours, and much more.



We are here for you seven days a week. If you are in the UK, call us on our unforgettable freefone number: 0800-LONDON. Alternatively call 020 7437 4370. Or if you prefer, we can ring you back wherever you are in the world. You may also email us or use our live chat interface. Details of how to contact us appear on the top right of this page.



For the past 15 years we have been based in the very centre of London in the thick of the action; allowing us to serve you best.


Our network

We have built our own unique network which connects us directly to the suppliers we work with. This allows us to see live availability (not allocations) and place bookings instantly with the reservations systems of the services we book for you.


Free extras

We go the extra mile to ensure you get the best deals in the market. The lowest hotel rates guaranteed, the best products and services, handpicked and reviewed continuously, as well as our unique free gifts package which you receive with your booking including exclusive offers and huge discounts on great things in London town.


15 years experience was London's first full service internet site for visitors to London starting over 15 years ago. Our commitment to customer service and our local expertise has developed trust and loyalty with our users over the years and we look forward to helping you plan your visit.


Your best friend in London

We fully appreciate how important your trip to London is to you, and we know that through our enthusiasm and knowledge of this huge city we can help ensure you have a great time. Your loyalty means a lot to us and we are honored to assist you as your best friend in London.



Phone us from the UK:
020 7437 4370
Or we can call you for free
Call me back



Write to the London Experts


Live Chat

Advisors available now

Chat directly to a London Expert
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90 Long Acre
Covent Garden


What our customers are saying about ...

We get to London quite frequently, but our last trip was the first time in a long while that we\'ve been during the Christmas season. While our trip was rather short, we still managed to fit in loads...all thanks to your hard work.

Susana New Jersey, USA


I can't tell you how lovely it is to get such a lovely personal email after all the internet searching. I wish I had found London Town before. Keep up the great work!

Daisy UK


Frankly, I was ecstatic with the service. The website was easy to use, and the follow-up customer service, including calling me, twice, in the States to make sure I got a hotel room I could afford, was astounding. I will absolutely be recommending this site to friends and when I return to London, I'll be using it to plan my vacation.

Aramada USA


I find your website to be the best out there for all things London. Honestly, so easy, informative, great value for hotels as well. It's my first website when it comes to planning stays in London.

Peter Minihane


It's really so comforting dealing with you, you are great. thank you :)

Haneen Saudi Arabia


I was very happy with my return to, you were my first online booking ever back in 2002 or something. Been using other services lately, but no one has the same level of costumer service and follow up as you. I especially enjoyed using your map.

Espen Norway answered all my prayers when booking a 3 weeks trip to London!

Brian USA


I would like to let you know how much we appreciated your help and the professional manner in which our numerous wishes were handled.

Dagmar Russia


Very happy with the service - I spoke to a very helpful young lady! Thank you.



Thanks so much for your useful help. The service that the london town staff give is impressive. Thanks so much!

Kylie Russia


You can expect us to spread the good word about in Dublin and amongst all our friends & family too. Our queries were always promptly answered, our phone calls too were always returned and in quick time.10/10 on all fronts. So a big thank you from us.

Nisheeth Dublin, Ireland


You have made it possible for us to do all of the things we want to do while in London!

Neil Fargo, ND, USA


Great service. Fully satisifed. I always use your service when booking for London area

Judith UK


I've been to London twice now and you guys always find me a hotel near the location i request for.

Martin USA


Thank you very much for your quick response and actions! Wow, your service impressed me!

Eija Finland


Thanking you so very much. Your service is fabulous!!! I will certainly use again for hotel bookings and recommend to family and friends.

Sharon Arizona, USA


I would not hestitate to recommend London and would like to thank you for keeping me up to date on how things were going.

Ruth France


You truly have a superb website, and now I see that your customer service merits high praise as well.

Paul France


I was impressed by the ease of booking and the accommodation- all the staff were friendly and helpful. I will use your services again.

Paul UK


Just wanted to thank you for helping me out this morning, booking 2 extra days as my reservations from another hotel fell through. Your staff was very quick to call and help me book the hotels. Excellent web site. Appreciate all your help.

Jean UK

Call now: hotel deals 0207 420 4960